Vanessa S. Williams
Writing ยท content Marketing
Life Coaching
Campaign
I teamed up with a client with a life coaching business to create digital marketing and marketing materials for a conference. I designed materials that captured the essence of the business to connect with potential clients.
Postcards
Postcards were designed to be handed out to conference attendees. The main goal for the postcards was to create a compelling visual with an essential, key takeaway. And, of course, to share her contact info.
Banner
A banner was created to advertise one of her upcoming coaching sessions. The objective was to capture attention and include a clear call to sign up for the workshop.
Digital Business Card
Instead of passing out physical cards, I created a digital business card that provided a quick and easy way for my client to share her contact info with others. The QR code can be scanned from the client's phone, as well as from a small flyer placed on the vendor table.
Flyer
With an upcoming coaching session, the client wanted to promote the event with a flyer. I designed a detailed flyer that shared what the attendees could expect in the workshop. A QR code was also added to allow for direct purchases for the event.
Promotional
Video
A promotional video was made with footage of the client from a previous engagement. I combined this footage with marketing pics and videos to promote her books and other items.