Vanessa S. Williams
Writing ยท content Marketing
Healthcare Campaign
I collaborated with a client in the healthcare industry on website design and social media management. I was able to produce digital marketing to help increase the online presence of the business
Web Design
The main objective was to reach a larger audience and increase the business' visibility. Helpful information and tips were shared to promote proactive healthcare.
User
Experience
It was also important for the
website to be effective and
improve the overall patient
experience. The services provided and accepted health insurance were detailed. I also utilized direct
links to allow patients to book
their appointments online.
Mobile Optimization
People spend a lot of time on
their smartphones, so I was
intentional about creating
content that worked well for
desktop and mobile. Patients
are able to have an experience
that is compatible with any device.
Social Media
Advertisements
Social media posts were designed to market health services. The intention was to share details to schedule appointments and more info on the services provided.
Social Media Posts
Spreading knowledge about health issues and promoting healthy lifestyle choices were the main messages this client wanted to share. I created compelling designs to convey relevant health info that the audience can use and share.
Reels
Videos
To help reach more users, Facebook Reels were essential for sharing educational posts with new audiences. Through the use of music and text, the videos were able to captivate the audience's attention in a fun and entertaining way.